Conversation with Attendees of the Women In Tech Summit
Apr 30Watch link. Pattie Simone of WomenCentric.net interviewed attendees at the 1st Women In Tech Summit in Philadelphia. Pattie spoke with Rebecca Tversky, (a brand, business and content strategist) and Jazmin Idakaar (the co-founder of OddDuckMedia.org) to get their insights on the event and their overall feelings about what it means to be a woman in tech in today’s workforce. Check back for...
Brand Therapy
Apr 30
What exactly does a brand consultant do? Well, that’s a worthwhile question to ask, but, like this really smart (if somewhat) unpopular guy Socrates often did, let’s answer that question with another series of questions. Because it’s about time for a heart-to-heart about who you are and what you want. It is brand therapy time. Who are you? We don’t mean in some deep...
Why are stories essential to sell your brand?
Apr 29
So what do we mean when we say that stories are what sell your brand? The only way I can answer this is by telling another story, which itself says something. Here is a little story about stories — a meta-story — about branding, and about pate. Okay, it’s mostly about pate. But a little about branding. So, when I was a senior or so in college, there was a restaurant that I...
Transmedia or Cross-Switch: Tell a Story
Apr 28Many of those in media and advertising still think of a model where a message is formulated and then broadcast at an audience. This is generally ineffective and outmoded, especially for those that aren’t already essentially “converts” of your core message. Nevertheless, it is the basis of most web advertising, it is the basis of many magazine ads. If it is so outmoded, why is...
Don’t Industrialize Your Brand Narrative
Apr 22
Economies of scale and general industrialization processes – whether we’re talking about the assembly-line processes that we erroneously attribute to Ford with the Model T, or the mass-farming approaches that drive industrialized agriculture – are not always as effective long-term as a spreadsheet might indicate. For instance, in Fresh, a movie/documentary about farming for the...